What are the most effective ways to promote blogs - Online Paisa

Wednesday, September 25, 2019

What are the most effective ways to promote blogs

Effective ways to promote blogs

What you ultimately decide is best for you depends on the reasons you want to promote your blog in the first place.

Do you want to grow an audience to eventually sell advertising space on your blog? Does your blog support a product that you sell on your website?

All of the above are excellent ways to use a blog to help a business, but there are different ways of promotion that can impact each goal.

Focus on search engine optimized (SEO) content


Growing a blog and SEO content go hand in hand. SEO content is basically content that has the goal of ranking on search engines for popular queries (keywords) in order to attract organic traffic to your blog from search engine users.

SEO advice can range from the very logical to the technical (proper use of coding, mobile-friendly design) so if you’re unfamiliar I’d suggest checking out some industry blogs to learn the basics.

Write Unique Content


What do I mean by Unique content ? Unique content is a concept in SEO that means the topic of the post will be relevant for years to come, as opposed to a seasonal topic that is only relevant for a short period of time.

This way, as you write your blog posts about Unique content topics with SEO in mind you are future-proofing your site to stay relevant for search engine users over and over again in time.

Invite guest bloggers


Another easy way to promote your blog is by letting other people write for you! Guest blogging is a way for other bloggers to reach a new audience by contributing a post of theirs to your blog. Usually, a guest post includes a link to the guest author’s website in return for the post to make it a win-win for both parties. 

The more loyal followers your guest author has, the better. When the guest author goes to share their new post on your blog, it attracts their audience to your site and makes your blog look more authoritative.

Mention influencers in your blog posts


Another strategy to getting more people in your industry aware of your blog is by mentioning influencers in your post. You can include a quote of theirs that you like, share one of their related posts, or just mention how helpful their website is for what you’re talking about.

Who knows, they could be interested in your blog and share the post with their followers, ask to contribute a guest post in the future, or offer you guidance!

Build an Email Marketing List


Are you trying to grow your blog without an email list? You may need to rethink your strategy. Building an email list from your blog readers is one of the most time-tested ways to build loyalty with your fanbase and keep your readers engaged again and again.

However, as this post explains, you need to offer clear value when asking people to sign up. No one wants more random emails in their inbox. Offer special deals, insider tips and secrets, or early access to a new product. Basically, users want a clear incentive for signing up for another list.

Contribute to Upvote Communities


Upvote communities (such as reddit, quora) are websites where users submit content and vote on the submissions that they like the most. This way, when you enter the site, the most valued information is at the top of the feed. It’s a democratic way of doing things, and a great opportunity to promote your blog when you have something worth sharing.

Social Media


Making use of social media - both unpaid and paid posts can be huge for getting a blog off the ground. If you’re serious about using social media to make an impact for you, it would be wise to invest in social media tools to help you schedule your posts in advance and track engagement.

Twitter and Facebook are great places to grow an audience and find like-minded people online.

Google Analytics and Google Search Console


These tools won’t promote your blog, but they are great for showing you your growth over time. Both are free tools from Google that tell you how people get to your website, what they do on your site, and what content is most engaging

Google Analytics will tell you your average user’s time on page, sessions, bounce rate, and much more. Google Search Console, meanwhile, will help you understand how Google crawls your website and, if your site is getting organic traffic from search engines, what keywords they’re searching that trigger your blog posts.

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